Pick something concrete
Campaigns work when the goal is a thing, not a number: a season of meals, a van, a roof, the band trip. Set the dollar goal on your profile and write the story on your public page.
Turn on the thermometer
On your profile, switch the public page display to the thermometer. Your page then shows the classic tube filling toward the goal, rising with every round-up your businesses record.
Share the page
The page is a plain link, so it goes anywhere your supporters already are: the newsletter, the pinned post, the QR code on a counter card. Every visitor sees the same live number - and a Get started button for any business owner who wants in.
Rally the businesses
Your portal's Spread the word page has the kit: a signup link that preselects your organization, outreach copy you can paste into an email, and a flyer to print. Every business that joins moves the same thermometer.
When you hit it
The page says Goal reached. Celebrate loudly, thank the businesses by name, and set the next goal - the register keeps going either way.